CONFIDENTIAL
To: The Ambitious Business Operator & Business Buyer
From: Divergent CPA
Date: January 1, 2025
Subject: Buy, Build & Grow with Confidence
Preview Text: Strategic tax, accounting, and deal advisory to help you keep more profits, make smarter acquisitions, and grow faster—without financial blind spots.
Dear Reader:
Ten years ago, two young business owners started their companies - both companies in the same industry. Both owners were ambitious and burned the midnight oil. They each did everything in their power to make their business profitable. Both made sacrifices and took risks.
Recently, these business owners decided to sell their companies. They both worked with the same business broker. Same CPA. Same lawyer.
But, there was a difference. One sold his company for $10M. The other sold his company for $50M.
What Caused The Difference
Have you ever wondered what causes this disconnect in business outcomes? I have.
The difference lies in capital allocation. It is how the owner decides to spend money to maximize return on investment (i.e., increase cash flow and enterprise value). Research shows that owners have two important jobs:
Generate cash by running their business operations profitably
Deploy the cash generated from business operations effectively
Business success isn’t just about revenue—it’s about how much you keep, how well you deploy capital, and how you protect yourself from costly mistakes.
That’s why I’m writing to you about Divergent CPA.
For Business Operators
We handle your bookkeeping and accounting in real-time, giving you instant financial insights to course-correct.
We analyze your financials, benchmark against industry averages, and optimize expenses—so you know exactly how you compare to competitors.
We craft a custom tax strategy aligned with your goals, giving you control over your tax liability.
We meet year-round to assess the after-tax impact of your decisions, so you always know where you stand.
We build custom cash flow forecasts, keeping you ahead of your cash position one quarter out.
We file your personal and business tax returns, ensuring you’re never caught off guard at tax time.
For Business Buyers
We perform a sniff test before your LOI, helping you decide whether to submit.
We conduct full financial due diligence post-LOI, guiding your close decision.
We join seller calls, uncovering critical financial insights.
We advise on deal structure, showing how options impact cash flow.
We support post-close integration, ensuring a smooth transition.
We build custom KPI dashboards, keeping you on top of performance.
An Opportunity
If you’re interested in a strategy call & demo, click on the link below. It’s free. We’ll listen to your situation and provide advice.
Worst case? You get free advice.
Note: We’re keeping things small intentionally, like a boutique. So, don’t wait.
Sincerely,
Michael Le
Owner, Divergent CPA
